Here's someone to watch, especially for those in Sarnia-Lambton to believe the future is very much tied to those who see a vibraqnt and exciting one ahead.
His name is Lynden Evers, a grade 12 student at the French-language side of Northern Collegiate, a young man who is well on the way to flexing entrepreneurial muscles most of us don't even know about.
Now just 17, Evers has already started at least two companies–a photography business he began in 2009 through the Summer Company program, and now a vehicle display firm that links up potential advertisers with drivers.
Pro-MotionAds helps drivers reduce their cost of basic transportation by linking up with an advertising program that Evers has created.
Essentially, he's a match-maker of sorts, although in Evers' case, the idea of business is at least as important as this particular expression of it.
Indeed, he's already made a habit–in this case arguably a good one–at selling game consoles, sports equipment or anything else he can make a profit.
"When I realized how business worked and how much companies make from their employees, it lead me to the conclusion that I wanted to be an employer that hires people," says Evers.
From Heartwood Photography, the name of which comes loosely from his name (Lynden, his first name, is also that of a tree) and the idea that "heartwood" is the inner part of the tree.
So, he's also a philosopher.
Predictably, however, Pro-Motion Ads is not Evers' only venture.
He and business partner Darcy Robichaud, who is currently in his fourth year of school at the University of Western Ontario, are involved with a concert business.
Dying Scene Productions, which they formed last September books concerts at local venues, so far being Cupper's Cove and Dirty Jack Doyles.
With Pro-Motion Ads, however, the idea came from necessity, says Evers.
"When I first got my license, I had to pay for gas, insurance and so forth," he recalls. "I thought those costs would come down if I could get someone to pay for advertising on the vehicle and it went from there. Once I got thinking about it, I put together a business plan. I think it appeals to any hardworking family that wants to see a little cash come back for what they would be doing anyway, which is driving."
Evers is also working with the Sarnia-Lambton Economic Partnership on a project to encourage Toronto-area residents to consider moving to Sarnia-Lambton.
Stickers with the website IHateTraffic.ca adorn vehicles in the GTA. The site targets those who might not otherwise consider the area as a place to relocate or retire when they stop working.