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The local chapter of MADD (Mothers Against Drunk Driving) raised just over $15,000 on Saturday, Nov. 13 through 18 "voluntary toll" locations at stores across Sarnia-Lambton, according to a press release.
The effort, staffed with about 70 college students and police personnel, will help MADD continue its efforts to stop impaired driving and support victims, the release said.
About 10,000 red ribbons were distributed to motorists, representing a seasonal reminder and a launch to the MADD chapter's annual campaign.
Lambton OPP Constable John Reurink, who is also co-president of MADD's Sarnia-Lambton chapter, said the organization is grateful for the community's support.
"It shows that the public are behind what we do, wanting to put an end to impaired driving, not only in Lambton County, but everywhere. For that we are truly thankful."
In addition to MADD chapter members who helped in the effort, Reurink offered special thanks to the students of the Lambton College Police Foundations, Law and Security and EMS programs, as well as OPP officers and their family members.
"If it were not for the continued support of the retail stores and property owners of the various retail locations, the program would not see the success that it has," added Reurink.