‘Progressive Auto Sales Arena’ formally makes its debut

Local used car operator enthusiastic about 10 year commitment

The home of the Sarnia Sting has a new name: the Progressive Auto Sales Arena. At a media conference on Monday, City manager Margaret Misek-Evans, Sting co-owner Derian Hatcher, Arena manager Rob Harwood, and Progressive President Dan Whitton and General Manager John Whitton posed for a photograph.

Owners of Sarnia’s Progressive Auto Sales say they’re enthusiastic about a 10-year agreement with the City of Sarnia and the Sarnia Sting that will see new signage installed within the next few weeks.

The naming rights agreement, which was approved by Sarnia City Council recently, got a public unveiling at a media conference Monday, with two Councillors and City staff (including City manager Margaret Misek-Evans) attending.

Sting co-owner Derian Hatcher was also in attendance.

Under the terms of the deal, which includes an option for a negotiated five-year renewal after the first 10 years, Progressive will have a near-exclusive presence, although existing deals with other dealers were protected in the final negotiated package.

A digital representation of the Progressive Auto Sales Arena sign was distributed at a news conference on Monday.
A digital representation of the Progressive Auto Sales Arena sign was distributed at a news conference on Monday.

Practically speaking, that means the Teddy Bear Toss, which is sponsored by Lambton Ford Lincoln, is expected to continue.

That said, Progressive Auto Sales will be the only sign on the building, most recently known as the RBC Centre and originally the Sarnia Sports and Entertainment Centre.

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