The United Way of Sarnia-Lambton has set a goal of raising $2 million for the 20 agencies that rely on the annual campaign, now in its 60th year.
Volunteer Campaign Chair Richard Kelch says volunteers and staff will be counting on the kind of support they have received in the past.
“Our community has a wonderful tradition of helping those in need,” said Kelch. “I’m hopeful we will see that great level of support again this year.”
The goal comes at a time when the demand for the programs and services provided by United Way agencies is high.
“It’s a hard reality, but each year we see an increasing demand for all of the programs and services,” said Kelch. “We recognize that most of our goal is typically donated through employee and corporate giving campaigns, but early indications show we will need to lean on every individual to reach the $2 million mark this year.”
Kelch said the strategy includes focusing on new donors and new employee campaigns.
The annual campaign officially starts September 13 with the “Day of Caring,” but several thousand letters have already been mailed to area retirees, professionals, businesses and other Lambton County residents.